Westminster Honored with Top HERMES Awards for Outstanding Creative
May 30th, 2025 – AUSTIN – Westminster senior living community is proud to be recognized once again by HERMES Creative Awards for its bold, professional, personalized collateral that reflects its brand as a prominent and charitable retirement community. The 2024 Annual Report magazine, showcasing the life stories of residents and associates, is awarded the 2025 Platinum, and the Westminster Annual Book Festival, which has brought nationally best-selling authors to the community for 10 years, receives the Gold award.
“We are pleased that the HERMES awards recognize our approach to purposeful senior living and events,” said Chuck Borst, executive director of Westminster. “We are viewed as a brand leader, and these winning materials illustrate our commitment to storytelling, philanthropy and learning designed in beautiful formats.”
The annual report showcases the stories of residents and associates through testimonials and imagery, also features the organization’s commitment to healthy living, generous philanthropy, and financial stability. Every page includes personal nuggets about why living and working at Westminster is an extraordinary experience.
Westminster hosts the only senior-focused book festival of its size in the country, welcoming popular authors and Westminster resident authors who demonstrate the literary talent residing in this community. The invitation promotes this year’s featured book, an insider’s look at the National Kennel Club, Westminster dog show. Both designs combine vivid use of color and language while significantly raising the bar of creativity produced in the senior industry.
Orchard Digital Marketing and Alyson Design provided concepts and designs for the book festival and annual report magazine respectively. Crossnore Group writes the content and manages creative direction. Winners are listed on this website: www.hermesawards.com
About Westminster
Established in 1967, Westminster is Austin’s premier retirement community. Operating as a not-for-profit community, Westminster is managed by Life Care Services LLC, and provides modern residences, state-of-the-art health care, and other amenities to residents seeking comfortable and culturally enriching lifestyles in the city center. Westminster has achieved a 5-star ranking for more than 16 years from the Center for Medicare Services and Top Workplace honors from the Austin American-Statesman for 11 years. For more information, call (512) 454-4711 or visit www.westminsteraustintx.org and follow Westminster on Facebook and Instagram @WestminsterAustin.
About HERMES
One of the oldest and largest creative competitions in the world, the Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing, and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. This year, judges chose from more than 6,000 entries from throughout the United States, Canada, and beyond.
