Westminster Honored with National Gold and Honorable Mention Awards
Westminster Honored with National Gold and Honorable Mention Awards for Magazine and Brochure Portraying the Modern Age of Retirement and Healthcare
AUSTIN, Texas, November 25, 2024 – The annual MarCom Awards competition has presented Westminster senior living community with top national honors for the community’s “Accomplishing Extraordinary Things Together” annual report magazine and “Life in a Modern Retirement Community” brochure. This gold award-winning magazine has become a tradition for Westminster for over a decade, with fascinating stories about residents and associates who live and work in the community, which was founded in 1967. The Modern Retirement honorable-mention winning brochure presents a contemporary portrayal of retirement living with a focus on wellness, five-star healthcare services, luxury amenities, and resident-centered care that makes Westminster a top-tier, full-service community.
Westminster’s creative materials were chosen among 6,500 entries across dozens of categories. The gold award is one of the highest honors awarded to MarCom recipients from the United States, Canada, and dozens of countries. Westminster has consistently received top honors from the MarCom Awards and other professional organizations like HERMES, Mature Media, and LeadingAge Texas, for its creative design and production of marketing materials that tell real-life stories featuring residents and associates.
Each year, the annual report illustrates a theme that is woven throughout the report’s language, graphics, and style for a cohesive and attractive story that delights readers. The ever-green brochure combines rich language, beautiful photography, site maps, and local attractions enveloped in Westminster’s newly-refreshed brand identity.
“With great stories and life experiences our residents and associates offer a genuine and diverse portrait of the home and work-life cultures at Westminster,” said Chuck Borst, executive director of Westminster. “We work with award-winning photographers, graphic designers, and writers to create a relatable approach to marketing that combines key elements such as financial details, healthcare options, enrichment activities, and people-driven stories.”
MarCom is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). Judges look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Austin-based Crossnore Group, a communications firm specializing in telling clients’ stories produces these award-winning pieces with Alyson Design.
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About Westminster
Established in 1967, Westminster is Austin’s premier retirement community. Operating as a not-for-profit community, Westminster is managed by Life Care Services LLC, and provides modern residences, state-of-the-art health care, and other amenities to residents seeking comfortable and culturally enriching lifestyles in the city center. Westminster has achieved a 5-star ranking for more than 15 years from the Center for Medicare Services and Top Workplace honors from the Austin American-Statesman for 11 years. For more information, call (512) 454-4711 or visit www.westminsteraustintx.org and follow Westminster on Facebook and Instagram @WestminsterAustin.
